Human history is replete with turning points that have altered the course of culture and thought. One of these, the invention of the printing press, is considered a significant milestone in the dissemination of knowledge and ideas. However, in the modern era, we are witnessing an even broader cognitive revolution – the shift from verbal thinking to visual thinking.
For thousands of years, human culture was based on verbal communication, both written and oral. The printing press, which was a direct continuation of handwriting, only amplified the use of words as a tool for conveying information. However, modern technology, with the development of visual media such as photography, cinema, television, digital platforms, and smartphones, has brought about a dramatic change in the way we perceive the world and process information.
Visual thinking, in contrast to verbal thinking, is based on images, videos, and other graphic representations. It requires us to develop new skills, such as visual analysis, interpretation of images, and synthesis of large amounts of information simultaneously. This transition requires us to cope with enormous quantities of visual data and develop an efficient ability to sort and filter.
In the visual world, the story takes on greater significance. Images and videos tell stories instantly and captivatingly, arousing intense emotions and reactions. The ability to understand, create, and consume visual stories correctly becomes an essential skill in the modern era, as it enables us to convey messages effectively and impactfully. Content is still king in this era.
The shift to visual thinking affects all areas of life, from education and communication to art and politics. It changes the way we learn, communicate, and consume information, and requires the adaptation of social and educational systems to the new reality. The visual revolution is not just a technological change, but a profound cognitive shift. It shapes the way we think, communicate, and behave, and requires us to develop new skills and creative ways of thinking.
Quentin Tarantino's 2009 film "Inglourious Basterds" is a cinematic work that offers a unique and fascinating interpretation of World War II. Beyond the sweeping revenge plot and its stunning visual style, the film stands out particularly for the way it integrates film culture as an integral part of the historical narrative.
Tarantino does not settle for an accurate reconstruction of the period setting, but delves deep into the consciousness of the time and reveals the central place of cinema in everyday life. Cinema is presented as a powerful force, capable of shaping consciousness, influencing emotions, and even leading to historical changes.
The film deals with a group of American soldiers of Jewish origin, sent to fight the Nazis behind enemy lines, and they do so without sentimentality, similar to the Nazis' modus operandi against the Jews. The main antagonist of the film, who is a prominent figure in it, is a Nazi officer specializing in the search for hidden Jews, and he does so with ruthless professionalism.
The plot develops when the group of fighters is sent to blow up a Parisian cinema, where the premiere of a German film is about to take place, in the presence of all the heads of the Nazi regime.
The film presents the way the Nazis used cinema as a powerful propaganda tool, aiming to control public consciousness and spread their ideology. Tarantino uses cinematic scenes from Nazi films to illustrate the mesmerizing effect of cinema on viewers.
One of the central locations in the film is the projection room, which serves as an arena for the gathering of key characters and the planning of dramatic moves. Tarantino emphasizes the mystical and mysterious atmosphere of the projection room, which symbolizes the power of cinema as a tool for disseminating ideas and carrying out manipulations.
The film culminates in a daring operation in which the cinema manager, a young Jewish woman whose family was murdered, sets fire to the cinema using old film reels made of celluloid. In doing so, Tarantino illustrates the power of cinema, and of visual thinking in general, to change reality.
The integration of dominant visual thinking, and especially watching cinema, has far-reaching mental implications. The archetype of the modern viewer, faced with a constant stream of images, creates a defense mechanism against the threat of uprooting due to the currents and contradictions in the external environment, just as it happens with living in a city. People with a developed visual orientation and those less exposed to it have always been considered different. The brains of people accustomed to increased visual thinking and watching cinema, compared to those less so, work differently. There is a fundamental difference in the activity of certain areas in the brains of people who live in a world saturated with visual images compared to the brains of people who grew up in a less visual environment or live in one. The visual brain is more alert to visual stimuli, may be more stressed due to the overload, and has increased activity in areas related to rapid visual information processing and response to changes. On the other hand, reduced exposure to visual stimuli may impair another essential component of visual thinking and cinema, which is visual innovation and creativity. The biggest task of visual content creators and educational systems is to cultivate visual thinking that protects the brain from the negative effects of visual overload, but also encourages it towards creativity and innovation in the visual field.
There is probably no mental phenomenon more characteristic of increased visual thinking and cinema viewing than indifference. This phenomenon is primarily a result of the conflicting, rapidly changing, and compressed visual neural stimuli, from which probably also stems the abstract and detached intellectualism, similar to the intellectualism characteristic of life in a big city. Formally, the relationship of people who consume large amounts of visual content to one another can be described as one of reserve and indifference. If the constant contact with countless visual images produced internal reactions similar to those of a small-town resident, where a person knows almost everything they see and develops a positive attitude towards almost every stimulus, they would reach an indescribable mental state. Individuals, freed from the shackles that history has imposed on them, now seek to differentiate themselves also through a unique taste in consuming visual media. The subject of human values is no longer the universal and moral human inherent in every single individual, but rather their utilitarian uniqueness and the inability to replace them cheaply with another, as also expressed in the search for uniqueness within the urban space. The internal and external history of our time is full of struggles and entanglements of these two types of individualism, alternating with each other.