The Camera Eye - A New Collective Unconscious
The process by which the camera transformed from subject to object, from an auxiliary tool for documentation to an integral part of consciousness, has been evolving since the early days of photography and continues to this day.
The camera's eye is a means that fuses the eye and the camera into one, altering the rules of art and creating a collective optical unconscious.
The 1980s - The Camera as an Extension of Self
In the 1980s, with the transition to video, the compact camera became an organic part of the body. It began to capture the personal point of view. The boundary between the camera's eye as an organ of observation and a means of expression nearly vanished. As video cameras became smaller and more sophisticated, the continuous flow of photographic language became a direct part of the body and mind through continuous documentation. Personality was henceforth shaped through the camera.
The 2000s - The Camera's Ubiquitous Presence
In the 2000s, tiny and sophisticated video cameras in smartphones became constant companions for everyone, both as creators and viewers, and an integral part of cyberspace culture. The close connection to visual media transformed them into entities of self-expression, shaping perception and content. The camera acquired a consciousness of its own.
Technology and the Simulated Self
The camera simulates the self with the aid of complex technological and social processes. On the technological level, sophisticated digital tools have been developed, enabling the design and distribution of visual content in various formats. On the social level, social networks allow for the unlimited distribution of personal content.
The 2020s - Virtual Realities and a New Consciousness
In the 2020s, the culture of virtual space is developing through artificial intelligence, which includes instructions for rephrasing and redesigning the image and plot in interactive communication. The simulated content creates the future way of life. The connection with reality is nullified in a holistic experience. The camera's eye shapes a new consciousness of absolute time and space. The familiar chronological perception of reality fades, also due to the "production machine" of electronic communication, which transmits endless fabricated content at the speed of light, and as a result of extensive engagement with computer games, which present spectacular virtual worlds in an imaginative perspective, creating an illusion of the sensation of flight.
A New Language
The "camera's eye" creates the totality of relationships between the mind, body, and media. It is culturally ubiquitous and has become a substitute for the experience of direct observation and a developed subject of thought and ideology. The camera has transformed from a conceptual metaphor to a method of discourse. Photography has become a grammatical system seeking new forms. This ambiguity of the camera's eye as a system of expression results in photography being a direct language to the body and mind. Following the development of digital photography technologies, the personal camera's eye has evolved from an auxiliary mirror to a model of the self. The personal camera reflects the self as an image. Through it, one re-experiences the self as a performative image, a "selfie" that blurs the distinction between the image and its creator.
