World Breastfeeding Week

World Breastfeeding Week (WBW) is an annual celebration which is being held every year from the 1st to 7th August in more than 120 countries. According to the August 26th data of WBW website, 540 events have been held worldwide by more than 79 countries with 488 organizations and 406,620 participants for the World Breastfeeding Week 2010. See WBW pledges for the complete list.

Being organized by WABA, WHO and UNICEF, WBW came up with the goal to promote exclusive breastfeeding for the first six months of life which yields tremendous health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development for the first time in 1991.6]

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World Breastfeeding Week was first celebrated in 1992 by World Alliance for Breastfeeding Action (WABA) and is now observed in over 120 countries by UNICEF, WHO and their partners including individuals, organizations, and governments. WABA itself have been formed in 14 February 1991 with the goal to re-establish a global breastfeeding culture and provide support for breastfeeding everywhere.

The World Health Organization (WHO) and the American Academy of Pediatrics (AAP) emphasize the value of breastfeeding for mothers as well as children. Both recommend exclusive breastfeeding for the first six months of life and then supplemented breastfeeding for at least one year and up to two years or more.  WBW commemorates the Innocenti Declaration made by WHO and UNICEF in August 1990 to protect and support breastfeeding.

Source: Wikipedia

See also: World Alliance for Breastfeeding Action

This year's World Breastfeeding Week (WBW) theme, 'BREASTFEEDING SUPPORT: CLOSE TO MOTHERS', highlights Breastfeeding Peer Counselling. Even when mothers are able to get off to a good start, all too often in the weeks or months after delivery there is a sharp decline in breastfeeding rates, and practices, particularly exclusive breastfeeding. The period when mothers do not visit a healthcare facility is the time when a community support system for mothers is essential. Continued support to sustain breastfeeding can be provided in a variety of ways. Traditionally, support is provided by the family. As societies change, however, in particular with urbanization, support for mothers from a wider circle is needed, whether it is provided by trained health workers, lactation consultants, community leaders, or from friends who are also mothers, and/or from fathers/partners.

The Peer Counselling Program is a cost effective and highly productive way to reach a larger number of mothers more frequently. Peer Counsellors can be anyone from the community who is trained to learn to support mothers. Trained Peer Counsellors, readily available in the community become the lifeline for mothers with breastfeeding questions and issues. "The key to best breastfeeding practices is continued day-to-day support for the breastfeeding mother within her home and community."