Nationalist propaganda in Nazi cinema

 

At the end of World War II it became clear that the influence of Nazi propaganda was very great. The process of de-Nazification in Germany was virtually impossible. So great was the power of propaganda and especially that of the movies. For the young people the films were the most effective tool. Nazism relied on youth's love of cinema and created an organized network that captured it. After coming to power, propaganda films were the most important tools for establishing these achievements. A major demand of educators was for more war propaganda films with heroes.

There is debate as to how much impact cinematic films have on the general public and in particular how effective investment in propaganda films is. The answer to the question is simple: the number of viewers. The number of viewers is a crucial testament to success and influence. Ritter's movies have been watched by tens of millions of viewers and there is no better proof than that of the extent of their impact.

Karl Ritter was the talented, uncompromising and unscrupulous Nazi campaigner who best suited the task of shaping the Hitler Youth. Ritter won praise from the leadership of the young Hitler and the SS As a "dear friend, soldier and political artist, and a true Nazi". He made films that became "compulsory screenings" and influenced millions of young Germans. He was a personal friend of Adolf Hitler, and the favorite Nazi director. Ritter summed up his philosophy about his films as follows: "My films deal with the insignificance of the individual… Everything that is personal must disappear for the sake of the goal."

In the list of the ten films that most influenced Nazi German youth, there are two of Ritter's films, after epic historical films such as "Bismarck". Before becoming a director, Karl Ritter was a producer at UFA, including of the film "Hitler's youth Quacks" (1933), directed by Hans Steinhof. The film deals with the death of a boy who belonged to "Hitler's Youth" at the hands of the Communists and is based on a real case. The film became the No. 1 propaganda piece of the Nazi regime, influencing millions of young Germans to join the party. Despite this, it is not clear in the film who the Nazis are and who their enemies are. They all look like Germans who are similar to each other. The prominence of the values ​​of the Nazi regime, which are mainly order and cleanliness, in the face of consistent disregard for the Communists, is what makes the film effective as a propaganda tool.

The Nazis functioned as a modern corporation running a brand, which was the key to their success in shaping German public opinion. The Nazis understood the power of the brand, and used it to create a parallel universe of images and symbols. The outer layer of this brand were: Hitler himself and his image, the pressure for solidarity, the declaration of a modern utopia with an antique garnet, and the creation of an existential threat to the German way of life. But beneath all of these were marketing principles like targeting and segmentation, and a comprehensive insight into the concept of design and packaging. Beyond that the regime was anchored in a kind of banality of normalcy and it seemed, on many levels, like a normal Western society. This element became more credible by promoting a vigorous consumer culture. In many ways the Nazis were ahead of their time, dominating political marketing arts like spins and speedy denials. 

UFA studios were prominent, by their ''stars system'', in that approached and dictated the consumption culture. The company became known for its designed productions. The rich scenery, and especially the lavish costumes, were a prominent hallmark of the films produced in it. As an added value to films, UFA studios have also dictated the entire popular culture, similar to the Hollywood film industry at its peak. UFA movie stars have shaped, through careful planning, the tastes, fashion and lifestyle in Germany. UFA has promoted itself and the industry sectors close to it, through the intensive distribution of posters, advertisements, newsletters, magazines, movie diaries and of course a carefull selection of the content in the movies.

The mainstay of Hitler's propaganda machine in the early years was his rhetorical performances. The show took place, in the early years, up to five times a day, to different audiences. There is a chronological parallel between the elite of Hitler and the entry of the soundtrack into cinema, which took place at that time. It was a period of crisis for the film industry, which found it difficult to adapt to the innovation. The talking Film has created a new cinema, based on a direct speech soundtrack instead of improvised backing music, with such an abundance of dialogues that the films were called "Tokies".

Nazi Germany was not a closed kingdom. Fashions and styles with an international interplay thrived in it and were sometimes adopted by the regime, including an imitation of Hollywood. "Ordinary society" was perpetuated, in the media in all its branches, through an ethos of lightness and openness. The media specialized in everyday issues that are characteristic of the innocent community, and this expertise was strengthened through a constant appeal to social solidarity. The Nazis created their own narrative, through an explanation of their worldview, in which everything was self-evident.

An important part of Nazi propaganda dealt with consumer culture. The Nazis saw it as a means of training the regime. The individual was entitled to strive for property and private goods, as in the whole of the modern Western world. Plenty of brands have been offered to the masses. The Volkswagen car is perhaps the most obvious example. Material culture created an aspiration for social progress and careerism and a regime that relied on providing benefits to loved ones. The consumer culture creates a person who is limited in terms of his ability to contribute to society, since his cognitive skills are not honed. Such a person tends to be very much influenced by publicity and political propaganda and at the same time has a self-focused personality, with a low psychiatric stimulus threshold. UFA led the consumer culture in Nazi Germany through films, stars, and adherence to aesthetic code, which created an imitation model.

The "Icarus complex" was defined by the psychoanalyst Murray, who also analyzed Adolf Hitler's personality for American intelligence. The complex describes a person with an alpha personality, who does not recognize his limitations as a result of mental complexes, which cause an imbalance between his desire to succeed and the ability to achieve goals he has set. Such a person strives for a kind of over compensation. Because of feelings of inferiority, he formulates grandiose aspirations for future achievement. He often exhibits elitism, driven by hubris and detachment from social reality. The massive ego of some celebrities is a type of such distortion, which can be called a malignant ego. They appear as a supernova star, which explodes after shining brightly for a short time. Politicians may demonstrate the same qualities and in extreme cases they have even reached their status thanks to them. Adolf Hitler, Joseph Goebbels and Carl Ritter are historical examples, for which this diagnosis is literally valid.